You’ve come to the Projects Department--where the rubber meets the road. Here’s where I get to show you what I can do. We both know that all the verbiage you’ve read so far doesn’t matter a whit if you don’t like what you see here. I’m confident that you will. Keep in mind, however, that I could only fit a tiny fraction of my samples in this section. Many projects that are older I simply don’t have in computer-ready form. If you don’t see something that resembles your project here, call me and I may be able to either fax or snail-mail you an old-fashioned paper sample.

		New York Life CollegeSense 529 College Savings Plan Brochure This retail brochure and tagline served as the centerpiece of a multi-part marketing rollout aimed at publicizing the insurance company’s recent entry into the burgeoning market for 529 college savings plans.
		Microsoft® Windows® XP Promotional Direct-Response Mailer   A direct-mail promotion aimed at creating excitement and generating sales for Microsoft Windows XP Professional. The promotion, accompanied by an actual remote-control racecar to represent the XP’s sleek performance, positioned the new software as an indispensable tool in companies’ efforts to improve productivity, boost efficiency and streamline operations. A brochure-only version garnered an impressive 2.5% response rate.
		Newington Energy Brochure This brochure was written to assist Newington Energy, LLC, in its efforts to obtain positive publicity for its plans to build a state-of-the-art power generating plant in rural Newington, NH.
		ADP Home Page “Flash” Presentation This multi-media “flash” presentation was developed by a design firm I work with to showcase ADP’s new Internet-based web portal, called Home Page. Designed to accompany an ADP sales person on a prospect visit, or for use as a stand-alone presentation, this brief, engaging overview was a big hit and the first of several I wrote.
		ADP Home Page Brochure An informative brochure and tagline developed to assist the ADP sales force market the company’s new Internet-based web portal, called ADP Home Page.
		MetLife Brochure
		RR Donnelley Brochure
		Sector Advertisement
		Morgan Stanley Variable Annuity Campaign This multi-part campaign, including a tagline (Variable Annuities: The Benefits are Black and White) a series of direct-mail client brochures (two of which are pictured here) and a slim-jim brochure, was designed to boost sales of variable annuities. The plan was to develop a campaign that would highlight in simple English the numerous, and often overlooked, benefits of variable annuities. The project received rave reviews from Morgan Stanley Financial Advisors.
		NaviSys White Paper I was asked to edit this white paper drafted by a top executive of NaviSys, a provider of technology services to life insurance companies. Titled “Streamlining the New Business Process,” the paper advised insurance companies on steps to take to change their business models in order to gain a competitive advantage.
		OnMoney.com Executive Speech This speech was written at the peak of dot.com mania for the head of an online service, OnMoney.com, which provided financial tools and information as well as allowed customers to aggregate all their financial holdings in one central location.
		ADP ProxyEdge® Advertisement This ad for an ADP proxy voting service, known as ProxyEdge, makes clever use of the universal symbol of healing—chicken soup—to sell the benefits of the service and take a few jabs at the alternative, known as vote agents. I wrote the copy for this ad, the concept for which was supplied to me.
		Citicorp “bizzed.com” Fact Sheet This fact sheet was intended to introduce Citibank’s new retail online banking and financial services site, called bizzed.com. I didn’t come up with the name, which I am certain explains why the service was later phased out and folded into the company’s umbrella banking services.
		Weiss, Peck & Greer Ghostwritten Byline Article I was hired to ghostwrite this article for one of the company’s head honchos in its private equity capital department. The title of the article, which appeared in Directorship magazine, was “Matching Entrepreneurial Companies with Outside Directors.”
		Vital Speeches Executive Speech A speech I wrote for an executive on the economy and culture of Singapore was later reprinted in the highly prestigious publication, “Vital Speeches of the Day.”