Selecting a copywriter is a major decision. Few things can doom a time-sensitive marketing effort more quickly and effectively than a copywriter who can’t get the job done without countless rounds of revisions. So when you choose a copywriter, make sure you do so for the right reasons. Here are six good ones to choose Bob. 

• Right words. Words are critical in helping you to achieve your communication objective. By the same token, words can sabotage a communication strategy by failing to convey the intended meaning in a clear and concise manner. Whether I’m doing an annual report, byline article, direct-response letter, speech or something else, the words I use will grab and hold the reader’s attention--just as these are doing right now--which is what good writing is all about, is it not?
   

• Right stuff. I combine a strong technology and financial background with a unique creative flair. Most writers offer one or the other; rarely do they offer both. I spent 10 years as a technology and financial journalist before deciding to do something more creative. So I truly offer you the best of both worlds.
   

• Right attitude. Although I’ve been doing this for two decades, I still get excited with every new assignment. I take every project seriously and personally. My concepts are clever. My body copy is tight. My headlines hit the mark in surprising and intelligent ways.
   

• Right guy. You get me, not we. I’ve noticed a lot of writers present themselves on the Internet as a company. They say, we will do this, we will do that.  I’m not a we; I’m a me. So when you pay for me, you don’t get we, you get me.
   

• Right price. My rates are fair. I don’t know if I’m the cheapest guy on the planet, but I’m not the most expensive. Bottom line: I’m nothing but fair (See more on pricing in QFA of Bob).
   

• Right the first time. No copywriter who’s honest will claim to always hand you a piece of copy that needs no editing at all. Editing and revision are part of the copy process. In the end, a quality piece of copy is a collaborative effort, requiring clear direction from the client and the ability to execute on the part of the writer. I will say, however, that few copywriters can boast a better record than I can of getting you what you want with only minor revisions necessary. But don’t take my word for it. Check out my Client Feedback and the references I’ll happily supply.